Privacy Policy
This policy explains how Birdie Bays Golf Studio collects, uses, and protects your personal data. We are committed to protecting your privacy and handling your information responsibly in accordance with UK data protection law.
Birdie Bays Golf Studio is the data controller responsible for your personal information. We are based in Shrewsbury, Shropshire, UK.
In this policy, “we”, “us”, and “our” refers to Birdie Bays Golf Studio. “You” refers to any person whose personal data we process – whether as a customer, website visitor, or enquirer.
If you have any questions about this policy or how we handle your data, please contact us using the details in Section 9.
We may collect and process the following types of personal data:
- Identity data: name, date of birth (for junior bookings)
- Contact data: email address, phone number, postal address
- Booking data: session dates, bay preferences, membership details
- Payment data: billing information processed securely via our payment providers – we do not store full card details
- Account data: username and password if you create an account on our booking system or online shop
- Order data: purchase history, product preferences if you shop with us online
- Marketing preferences: your choices about receiving marketing from us
- Technical data: IP address, browser type, pages visited, time on site – collected via cookies and analytics tools
- Communications data: records of any messages or enquiries you send us
We do not knowingly collect personal data from children under 13 without parental consent.
We use your personal data to:
- Process and manage your bookings, memberships, and purchases
- Send booking confirmations, receipts, and appointment reminders
- Manage your membership account and process recurring payments
- Respond to your enquiries and provide customer support
- Send marketing communications where you have given your consent
- Improve our website and services using anonymised analytics data
- Comply with our legal and regulatory obligations
- Prevent fraud and maintain the security of our systems
We will never sell your personal data to third parties.
Under UK GDPR, we process your data on the following legal grounds:
- Contract: To fulfil a booking, membership, or purchase you have made with us
- Legitimate interests: To improve our services, respond to enquiries, and operate our business effectively – where these interests are not overridden by your rights
- Consent: To send you marketing emails or use non-essential cookies – you may withdraw consent at any time
- Legal obligation: Where we are required to process data to comply with applicable law (e.g. tax and accounting requirements)
We may share your data with the following trusted third parties who help us operate our services:
- YourGolfBooking.com – our booking platform for simulator bay hire, memberships, and gift vouchers
- Skillest – our coaching booking platform used by our PGA professional Connor Cheshire
- WooCommerce / Stripe / PayPal – payment processing for our online shop
- Google Analytics – anonymised website usage analytics
- WordPress hosting provider – website hosting and maintenance
All third parties we work with are required to handle your data securely and in accordance with applicable data protection law. We do not authorise them to use your data for their own marketing purposes.
We may also disclose your data where required to do so by law, court order, or regulatory authority.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. In general:
- Booking and transaction records: 7 years (HMRC tax record requirements)
- Customer account data: for the duration of your account, plus 2 years after last activity
- Marketing preferences: until you unsubscribe or withdraw consent
- Enquiry communications: up to 2 years
- Website analytics data: as configured in our analytics tool (typically 14 months)
When your data is no longer required, it will be securely deleted or anonymised.
Under UK GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, please contact us using the details in Section 9. We will respond within one calendar month.
Our website uses cookies – small text files placed on your device – to help us provide a better experience and analyse how our site is used. We use essential cookies (which are necessary for the site to function), and optional analytics and marketing cookies which we only place with your consent.
For full details of the cookies we use and how to manage them, please see our Cookie Policy.
If you have any questions about this privacy policy or wish to exercise your data rights, please contact us:
If you are not satisfied with our response, or believe we are processing your personal data unlawfully, you have the right to lodge a complaint with the UK’s data protection authority:
Shropshire’s premier indoor golf experience. Four simulator bays, PGA coaching, a fully licensed bar, and a relaxed atmosphere for all skill levels.